Rather than develop a new maps app, the concept is to integrate carbon emissions and dollar expenses into Google Maps. Noting Google Maps by far dominates the maps market.
The first goal is to educate users on the total cost of their transportation (broadly time, money, and carbon footprint). With the ultimate goal being to, over time, persuade people to choose a greener alternative more often than they otherwise would have.
I would love to pitch this idea if given the opportunity. I think there is real value in people knowing the total cost of their journey, to not only consider their time but also the financial expense and the enviornmental impact. I sense that for most of us it is true that we could be making more eco-friendly transportation decisions whether that be through avoiding driving in congestion, choosing to take the train, combining multiple outings into single outings, or even walking the short distances.
Some are of the opinion that the climate change burden should be placed on governments and corporations. But I think we all have a role to play in climate change - and I believe that individual efforts make a difference. If this project resonates with you, please reach out!
Ideation
Research
Modeling & Assumptions
Wireframing
Figma Prototyping
Figma Components
Figma Color Libraries
Figma Text Styles
Testing
